Skip to main content
Maja Herrero
AboutWork With MeStart HereQuizEventsBlog
Book Your Free SessionBook Now
AboutWork With MeStart HereQuizBlog
Book Your Free Session
Maja Herrero

Stay connected

Get insights, guidance, and practical tips to support your self-leadership journey. I send 2–3 emails per month, only content designed to help you choose yourself and lead with clarity.

Explore

  • About
  • Work With Me
  • Start Here
  • Events

Resources

  • Blog
  • Quiz
  • Login

Connect

  • Instagram
  • LinkedIn
  • Facebook

Legal

  • Privacy Policy
  • Terms & Conditions
Maja Herrero. Embodied Transformational CoachingElevate Sustain Prosper. CVR DK 43657313© 2026 Maja Herrero. All rights reserved.Website by Transform Websites
Maja Herrero, warm and present portrait
“About Maja Herrero

My Story

I spent years performing my worth. Then I chose myself. That choice became the foundation of everything I do now.

Certified CoachSelf-LeadershipHolistic ApproachWomen's Transformation
The beginning

I am deeply compassionate, but I am not bullsh*t.

For years, I was the woman who did everything right.

I earned a Master of Science from the University of Copenhagen, working in sustainability, trying to make the world a better place, and I was on track for a PhD—an opportunity created just for me. On the outside, my life looked impressive. I was achieving, performing, and proving my worth.

But behind the credentials, my body was sending signals I could no longer ignore. Migraines and painful menstruation would knock me out for days. I accepted it as normal—the way so many high-achieving women do. I pushed through, measuring my value by what I accomplished, ignoring the toll it was taking.

Then came the PTSD. Anxiety. Then the panic attacks.

I felt alone, unseen, and every professional I consulted seemed to say the same thing: "This is how it is." Really? Nothing truly addressed the root of what my body and mind were trying to tell me. Modern medicine failed to support me. That’s when I took my health into my own hands.

Maja Herrero portrait, reflective and present
Maja Herrero speaking with warmth and directness

I paused. I stopped outsourcing my well-being to external solutions. I started listening deeply to my body, my intuition, and my inner voice. I began asking the right questions, and slowly, the right answers, people, and opportunities came my way.

This journey led me to Ayurveda medicine, somatic work, systemic coaching, and family constellation therapy—not as abstract methodologies, but as lived practices that restored my body, my clarity, and my sense of self.

And then came the PhD decision.

I woke up with a squeezed gut and tingling in my throat. I knew that today would mark a milestone. I was going to tell my supervisor and coordinators that I would not continue with the program. My mind raced with thousands of scenarios: disappointment, failure, leaving Denmark—but my heart was calm.

Because deep down, I knew choosing myself was the most authentic decision I could make.

That moment was a powerful test. For many years I had been a people pleaser. Not a conscious choice, but a survival mechanism. The moment in which you choose to face the inner shadow is the moment in which you step into your authenticity and discover what self-leadership tastes like.

I became the guide I needed.

And here I am.

Coaching women through the same kind of identity shift—from performing to authoring, from surviving to fully inhabiting their lives, to actually stepping into their life’s purpose. A transformation that likely would not have been possible if I had stayed in the PhD program.

My Values

What I Believe

Five truths that shape every session, every conversation, every moment of this work.

Maja Herrero walking through cherry blossoms in Copenhagen
  • 01
    I see the potential in you. And I see what is blocking it.
    My work starts there.
  • 02
    Self-leadership is not about control.
    It is about coming home to yourself. To the body, the knowing, and the authority that were always yours.
  • 03
    The patterns that kept you safe as a child are the same ones holding you back as a leader.
    They are not flaws. They are outdated survival strategies that deserve to be honored, then released, then be integrated.
  • 04
    You do not need to earn your worth. You need to remember it.
    Not as an idea. As something you feel in your bones.
  • 05
    Real transformation happens in the nervous system, not the mind.
    I guide you through integrative mind-body processes where you build an unshackable relationship with yourself.
My approach

How I Work

I draw on multiple modalities to meet you where you are. Every engagement is tailored. There is no one-size-fits-all.

Women-Centered Coaching

A research-based coaching approach designed to help women step into their power, reclaim their energy, and align their decisions with who they truly are.

Systemic Coaching

Understanding the systems that shaped your patterns: family, organizational, cultural. Seeing the invisible dynamics that drive your decisions so you can finally make choices that are yours.

Family Constellation

Revealing hidden loyalties and inherited dynamics that run beneath conscious awareness. This is how we address what you inherited and what belongs to you.

Human Design

Your energetic blueprint for decision-making and self-leadership. This is not a personality test. It is a map of how your energy is designed to move.

Ayurveda

Body-mind alignment through your constitutional type. Understanding your unique needs for rest, nourishment, and rhythm. The body is not separate from the work.

Somatic and Nervous System Practices

Regulation, embodiment, and releasing stored survival patterns. The body holds what the mind has forgotten. This is where lasting change lives.

See how these modalities work in practice →
Qualifications

Training and Credentials

MSc Environmental and Natural Resource Economics University of Copenhagen
Certified Executive Transformational Women-Centred Coach The Institute for Woman-Centred Coaching (in progress, 2026)
Certified Silent Family Constellation Therapist and Systemic Coach, Level I and II Taunus-Institut by Gerhard Walper
Certified Transformational Coach and Facilitator The Institute for Woman-Centred Coaching
Ayurveda Health Therapist Diploma Shakti School
Certified International Yoga Teacher Kundalini Research Institute
Speaker at Dubai Leadership Conference 202310+ certifications across coaching, systemic therapy, Ayurveda, somatic work, and yogaTrusted by 12+ organizations including DAC, CBS, Greentech, and Women Lead Community
In their words

What it is like to work with me

Maja has a truly unique gift that I feel compelled to share. During one of the hardest times in my life, both mentally and physically, Maja guided me with gentleness and unwavering strength. She brings a rare, uncompromising presence that is deeply grounding and nurturing. Her approach is vibrant and fully embodied, encompassing meditation, yoga, breathwork, and Ayurvedic insights, all attuned to your whole self. Truly remarkable. She is nothing short of extraordinary.
Lena
Lena
Visual Artist
I am deeply impressed by your leadership. From the flawless organisation of the retreat and attention to every detail, to guiding us through Mallorca with fascinating stories, and holding such thoughtful spiritual and physical space for everyone’s transformation. All of this unfolded in such a warm, peaceful, and accepting atmosphere.
Joana
Joana
Body Therapist
I experienced so much light during the workshop! My biggest breakthrough was that I can live from this place, and it is full of light. I have to accept myself and allow it to happen.
Helle
Helle
Senior Digital Project Manager
On stage

Leadership Conference, Dubai 2023

Speaking on identity, self-leadership, and what it takes to lead from within.

Your next chapter

Ready to begin?

The first step is a conversation. No pressure, no pitch. Just clarity on where you are and whether I can help.

Book Your Free SessionPrefer to talk first? Send me a message on WhatsApp
Maja Herrero laughing, warm and direct
“
She brings a rare, uncompromising presence that is deeply grounding and nurturing.
LenaLena, Visual Artist